Photo by Abovethelaw.com The last step in the public relations campaign process is evaluation. Evaluating the success of a PR campaign...

Photo by SmartInsights.com In the last post, we talked about the different tactics organizations can use to connect with their target...

Communication tactics are essential to a public relations campaign. Communication tactics are the visual elements to a strategic plan...

When you’re planning a public relations campaign, a crucial step is developing the message strategy for the specific key publics you have...

When executing a public relations campaign it is extremely important organizations have a strategy. An organization’s strategy details...

Organizations must act to set themselves apart from their competitors in modern society. As industries grow more extensive and more...

Research is essential to organizations before executing a PR campaign. Research can help identify potential problems, solve those...

In public relations, organizations must research and identify their target audience and varying publics before implementing a PR...

When analyzing your organization, you must be brutally honest. Honesty is a crucial component of all things PR. "As a PR professional,...

When faced with a public relations situation, an organization must ask itself, is this an obstacle or an opportunity? Frequently two or...

As this semester comes to a close, I wanted to reflect on what I learned in my PR design course. Throughout the semester, I got to play...

This week in my public relations design class we designed a business card, letterhead, and envelope for the business of our choice. I did...

After researching The Impeccable Pig's competitors, I have compiled a few notes. Impeccable Pig does a great job of utilizing social...

Two of the most powerful programs used for creating PR publications include Adobe InDesign and Adobe Illustrator. InDesign is mostly used...

The Impeccable Pig is a family-owned boutique based in Dallas, TX. They have 16 locations and a growing website. If you haven't heard of...

I recently moved into a house on my college campus that has very dark finishes and not a ton of natural light. My roommates and I...

As much as we all hate to admit it, the time we spend on social media is a lot. The generation of young adults today grew up with the...

As a young adult, Instagram has been a big social media platform since I was in fifth grade. In fact, it was the first form of social...

P.T. Barnum once said “There’s no such thing as bad publicity”, but is this true? Publicity does create awareness about a brand, but what...

My freshman year of college, I worked at a tanning salon. I had a few years of working in retail prior to getting this job. My first day...