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Chloe Bell
May 2, 20233 min read
The Extreme Importance of Evaluating the PR Process
Photo by Abovethelaw.com The last step in the public relations campaign process is evaluation. Evaluating the success of a PR campaign...
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Chloe Bell
Apr 11, 20232 min read
How to Effectively Implement Tactics in PR
Photo by SmartInsights.com In the last post, we talked about the different tactics organizations can use to connect with their target...
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Chloe Bell
Apr 4, 20232 min read
Guide to Using Communication Tactics in Public Relations
Communication tactics are essential to a public relations campaign. Communication tactics are the visual elements to a strategic plan...
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Chloe Bell
Mar 28, 20232 min read
Three Approaches to Communication in PR
When you’re planning a public relations campaign, a crucial step is developing the message strategy for the specific key publics you have...
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Chloe Bell
Mar 21, 20233 min read
Proactive Versus Reactive Strategies
When executing a public relations campaign it is extremely important organizations have a strategy. An organization’s strategy details...
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Chloe Bell
Mar 2, 20233 min read
How to Set Your Organization Apart From Competitor
Organizations must act to set themselves apart from their competitors in modern society. As industries grow more extensive and more...
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Chloe Bell
Feb 14, 20233 min read
Research Can Make or Break a PR Campaign
Research is essential to organizations before executing a PR campaign. Research can help identify potential problems, solve those...
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Chloe Bell
Feb 6, 20232 min read
How to Identify Key Publics in PR
In public relations, organizations must research and identify their target audience and varying publics before implementing a PR...
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Chloe Bell
Jan 29, 20233 min read
How to Effectively Analyze an Organization in PR?
When analyzing your organization, you must be brutally honest. Honesty is a crucial component of all things PR. "As a PR professional,...
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Chloe Bell
Jan 22, 20232 min read
How can we Turn a PR Obstacle into an Opportunity?
When faced with a public relations situation, an organization must ask itself, is this an obstacle or an opportunity? Frequently two or...
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Chloe Bell
May 9, 20222 min read
What is PR design?
As this semester comes to a close, I wanted to reflect on what I learned in my PR design course. Throughout the semester, I got to play...
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Chloe Bell
Mar 8, 20222 min read
How To: Stationary Package
This week in my public relations design class we designed a business card, letterhead, and envelope for the business of our choice. I did...
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Chloe Bell
Feb 17, 20222 min read
A Communications Strategy for a Growing Boutique
After researching The Impeccable Pig's competitors, I have compiled a few notes. Impeccable Pig does a great job of utilizing social...
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Chloe Bell
Feb 15, 20221 min read
Typesetting Assignment Reflection
Two of the most powerful programs used for creating PR publications include Adobe InDesign and Adobe Illustrator. InDesign is mostly used...
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Chloe Bell
Feb 15, 20221 min read
The Impeccable Pig is in Fact Impeccable
The Impeccable Pig is a family-owned boutique based in Dallas, TX. They have 16 locations and a growing website. If you haven't heard of...
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Chloe Bell
Nov 1, 20212 min read
How to Brighten Up a Space
I recently moved into a house on my college campus that has very dark finishes and not a ton of natural light. My roommates and I...
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Chloe Bell
Oct 31, 20212 min read
The Role of Social Media in Young Adults lives
As much as we all hate to admit it, the time we spend on social media is a lot. The generation of young adults today grew up with the...
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Chloe Bell
Oct 27, 20212 min read
Instagram for Beginners
As a young adult, Instagram has been a big social media platform since I was in fifth grade. In fact, it was the first form of social...
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Chloe Bell
Oct 20, 20212 min read
Is any PR good PR?
P.T. Barnum once said “There’s no such thing as bad publicity”, but is this true? Publicity does create awareness about a brand, but what...
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Chloe Bell
Oct 20, 20212 min read
Pitching Products for Beginners
My freshman year of college, I worked at a tanning salon. I had a few years of working in retail prior to getting this job. My first day...
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