After researching The Impeccable Pig's competitors, I have compiled a few notes. Impeccable Pig does a great job of utilizing social media such as Instagram to promote their clothes. Today, many people discover shops from Instagram, Pinterest, and even Facebook. Here's what I believe the Impeccable Pig should do to keep an effective communications strategy.
The key message for Impeccable Pig's consumers should be based off their family-friendly values and affordable clothing. Customers need to feel that they're purchasing high-quality, trendy clothing while getting the best price for them.Visuals will be very important to this strategy, because the main way they're advertising is through social media. So, Impeccable Pig should utilize their social media by creating visuals that include people wearing their clothes and accessories in different settings. For example, a night out, a work event, a wedding, or lounging on the couch. I think it would even be beneficial to do little series on TikTok or Instagram stories where they post videos for dressing for different occasions. A "what to wear wedding goes edition" or "what to wear on a night out" montage would be exciting. I don't think the posts should be type driven, because when people online shop they just want to see what is being sold. They don't necessarily want to read anything. Each post should be bright and have a positive connotation. On Instagram, the posts must be cohesive and use the same filters so the feed is united and pleasing to the eye
My competitive analysis helped me develop this strategy because I got to see how other brands were advertising their products and utilizing social media. Their competitors are very active on all forms of social media, and the Impeccable Pig is too. It's of utter importance boutiques stay consistently active on social media today. Personally, social media is where I do most of my shopping and discover new shops.
Pictured: Impeccable Pig Pinterest Profile Photo and Header
Comments