When you’re planning a public relations campaign, a crucial step is developing the message strategy for the specific key publics you have...

When executing a public relations campaign it is extremely important organizations have a strategy. An organization’s strategy details...

Organizations must act to set themselves apart from their competitors in modern society. As industries grow more extensive and more...

In public relations, organizations must research and identify their target audience and varying publics before implementing a PR...

When faced with a public relations situation, an organization must ask itself, is this an obstacle or an opportunity? Frequently two or...

As this semester comes to a close, I wanted to reflect on what I learned in my PR design course. Throughout the semester, I got to play...

This week in my public relations design class we designed a business card, letterhead, and envelope for the business of our choice. I did...

After researching The Impeccable Pig's competitors, I have compiled a few notes. Impeccable Pig does a great job of utilizing social...

P.T. Barnum once said “There’s no such thing as bad publicity”, but is this true? Publicity does create awareness about a brand, but what...

My freshman year of college, I worked at a tanning salon. I had a few years of working in retail prior to getting this job. My first day...

TikTok, the newest social media platform, is an app where a user can post fifteen seconds to three minute videos. The app features a “for...